Thursday, April 09, 2009

Does it have to always be fair?

So, this is how a simple (relatively speaking, of course) shopping exercise can take frightfully frustrating turns to being insightful. It isn’t like I was oblivious to our sub continental obsession with “fairness”, but today’s incident made my heart ache.
Here I was at the mall, looking for some make-up products (read foundation, compact or mineral powder, ladies) to suit my complexion. With a great deal of pride, I will state that I am “wheatish”, “dark”, “dusky”, whatever you feel comfortable saying and stating. Fortunately, I am an individual who for long has known that brown is very beautiful but I can’t say the same about my countrymen. And women. Cutting back to the scene, I get assaulted at the counter by these saleswomen who dab spots of foundation on my arm, not one, not two, but three shades – all much lighter than the ones they should have tried. I gain control over the situation and draw my hand bag, all while vigorously shaking my head to register disapproval. “Madam, try this finish, it will look wonderful on you…splat!” “Isn’t this is a little light?” “Oh no, no, not light, it is bright.”
That’s right, the word's BRIGHT. I got around to biting my lip and explaining to the girls that the purpose of a foundation was NOT to make it look like you had any product on. *Blend, lovelies, blend like magic.* It was not an easy exercise and they did look at each other like I was a little batty but I came away with the product I wanted. *Aside, I love L’oreal’s True Match. Woohoo.*
Did I mention that these girls were as dusky as I am or perhaps a shade or two more? That’s the tragedy. All through their lives, they’ve been made to believe that being what they are is just not good enough. Stop buying fairness creams, stop bleaching your face, stop applying social pressure on your children or peers to look fairer. I beg of you.
Brown is bright. Brown is beautiful. Embrace it.

19 comments:

Saya said...

http://darkisbeautiful.in/
You might like to check out this website.

princesss said...

100% agree with you. Brown is beautiful.. Dark is even more beautiful.. :D

The Soul Doctor said...

Nice post. It is so very true. Fair and Lovely is itself a name that suggests that fair is lovely(therefore brown is less lovier)

Indians have an obsession with fairness. But I agree with you totally on this issue. Selling fairness creams is not unfair. But projecting brown as something less than fair, is certainly unfair.

But then who claims we arent hypocrites. We are. I am. Even as I post this message a streak of thought crosses my mind that princesses is more beautiful than Saya...because princess has a fairer (not necessarily better) skin tone. Unfair!! I am sorry I was only too honest about my hypocrisy and as long as hypocrites like me will exist, fairness creams will continue to be marketed the way they are being done now. :|

nice blog!

Karthik

Anonymous said...

Nice blog you have.

Anonymous said...

sick post. beauty is within. its neither white or brown or black. Let people have the freedom to have an opinion. Eye candy is different from real beauty..that everyone knows...now it depends whether you are trying to talk about being beautiful or being an eye candy. Ultimately nobody adores a white chick with bitchy attitude for long.

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